What a roots-only service is
A roots-only touch up treats only the new growth at the scalp and does not include mid-lengths or ends. At Geneva’s we confirm that the client wants roots addressed alone, then focus on assessing the regrowth pattern and selecting a shade that blends into the existing color.
Because only roots are addressed, the stylist evaluates factors like previous color, gray coverage and natural pigment to decide the best match. If the root area requires more than straightforward color—such as blending with lived-in highlights—the stylist will recommend an alternative service instead of expanding this appointment.
How we match your tone
Matching relies on a careful consultation: the stylist reviews your current base, previous coloring history and the amount of regrowth. These observations guide how the color is chosen and applied so the root band blends with the rest of your hair without altering the overall hue you prefer.
Factors such as hair texture, porosity and sun exposure influence how the root color sits and how often touch ups are needed. In Portland’s climate, regular rain and outdoor activity can affect how color ages, so we discuss maintenance and scheduling that fit commuters’ and families’ routines.
What to expect at appointment
Your appointment includes an initial consultation and color application focused strictly on the roots; the listed duration for this service is 60 MINUTES and the price is $200. Within that hour we confirm the shade, apply color to the regrowth area, and assess the blend before rinsing and basic styling.
Geneva’s sits in Kerns near the Irvington historic district with easy access from I-84 and multiple transit lines, making this appointment convenient for after-work or event-driven bookings. If you plan to arrive by bike or public transit, allow a few extra minutes for check-in during busy times.
